At the EUPRERA Talks webinar, moderated by Isabel Ruiz Mora, three distinguished voices explored the concept of regeneration in public relations. Bel Barroso, Evandro Oliveira, and Rune Schanke-Eickhoff invited participants to reconsider the very foundations of public relations.

As innovations push our world to change at a faster pace it is no surprise that media relations have become more complex. This is due to the fact that communication channels do not flow through the same predictable channels anymore. They now move through a diverse and dynamic ecosystem that can boost or undermine the message. Therefore, a refined framework is needed to adapt.