En los últimos años, las organizaciones han realizado importantes inversiones en herramientas digitales para que el trabajo, sin embargo, los canales que agilizan el trabajo no siempre lo hacen más humano. Es posible que los empleados se comuniquen con más frecuencia, pero se sientan menos escuchados.

At the EUPRERA Talks webinar, moderated by Isabel Ruiz Mora, three distinguished voices explored the concept of regeneration in public relations. Bel Barroso, Evandro Oliveira, and Rune Schanke-Eickhoff invited participants to reconsider the very foundations of public relations.

As innovations push our world to change at a faster pace it is no surprise that media relations have become more complex. This is due to the fact that communication channels do not flow through the same predictable channels anymore. They now move through a diverse and dynamic ecosystem that can boost or undermine the message. Therefore, a refined framework is needed to adapt.