La automatización, la inteligencia artificial y la transformación de los modelos organizativos están redefiniendo los perfiles profesionales más valorados. Cinco competencias clave —los conocidos Big Five— que influyen directamente en la empleabilidad, la estabilidad profesional y el bienestar

As innovations push our world to change at a faster pace it is no surprise that media relations have become more complex. This is due to the fact that communication channels do not flow through the same predictable channels anymore. They now move through a diverse and dynamic ecosystem that can boost or undermine the message. Therefore, a refined framework is needed to adapt.